From now on Instagram will now ask it’s new members to provide their date of birth when setting up an account.

The image sharing network requires its users to be at least 13 years old in order to create an account. While asking for a date of birth will help the company avoid targeting ads for age-restricted products and content at children, Instagram later commented saying advertising was not behind the change.

The company said that in the up coming weeks it would encourage its younger users to enable more privacy settings. At present, existing users will not be asked to provide their date of birth as Instagram is unsure whether its too intrusive to ask!

The Facebook-owned company said they will not be verifying the date of birth information it will be given. ” We understand not everyone will share their actual age. How best to collect and verify the age of people who use online services is something that the whole industry is exploring and we are committed to continuing to work with industry and governments to find the best solutions” the company told the BBC in a statement.

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